The nutraceutical industry is shifting focus from what goes into a product to whether people actually use it. In a recent Nutraceutical Business Review Q&A, Uroš Gotar, Chief Innovation Officer at TOSLA, explores why adherence is becoming the key driver of real-world effectiveness.
As formulations grow more advanced, the challenge is no longer just scientific. It’s behavioral. Products must fit seamlessly into daily routines, where factors like taste, format, and ease of use quietly determine long-term success. This is where liquid supplements are beginning to stand out, offering a more intuitive and experience-driven alternative.
At the same time, the article touches on deeper industry shifts—from solving formulation complexity to meeting rising expectations for clinical validation, and the evolving role of CDMOs as strategic innovation partners.
Together, these developments signal a more integrated approach to product design—one that connects science, delivery, and user experience.
Explore the full article to see how these factors are shaping the next phase of nutraceuticals.
